Tourism as one of the increasing field of economy in Georgia bears the most important role. It is essential to use effectively Georgian cultural and natural heritage for tourism development. Despite the fact that the industry has been developing successfully in the recent years, it is possible to contemplate existing tourism potential, to identify better the unique local resources in the regions and to employ them effectively in order to develop tourism products.
Thus, regional level tourist guide preparation program aims at displaying and increasing region tourism potential by preparing local tourist guide focused at change and innovation. The course is oriented to support developing skills on site which ensure to create diverse tourism products full of unique regional characteristics.